Spotwise Raises $450K to Grow Its AI Sales Platform

The Riga-based startup Spotwise will use the capital to push into Western European markets and build out television and podcast monitoring capabilities.

Spotwise, a Latvia-based AI sales intelligence platform for broadcast media, closed a $450,000 pre-seed funding round, the company said in a press release published March 30. Nordic-Baltic venture firm Outlast Fund led the round, with co-investments from BADideas.fund and 500 Global.

The investment followed Spotwise’s appearance at the TechChill 2026 Founders Battle in Riga. The company said it will deploy the capital to accelerate expansion into Western European markets and to develop television and podcast intelligence capabilities for broadcasters and media agencies.

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Founded in late 2024, Spotwise consolidates broadcast monitoring, analytics, and sales automation into a single platform. The company said its system detects ad activity across formats at up to 98% accuracy and integrates with existing CRM systems to handle lead discovery, enrichment, and initial outreach. Within its first year, the platform reached active deployments across 13 countries, monitoring more than 180 stations, according to the release. 

The broadcast industry has historically been forced to choose between delayed market research or hours of manual tracking. Our agentic AI eliminates that compromise. Spotwise acts as an autonomous copilot that instantly synthesizes vast amounts of broadcast data into comprehensive analytics and live sales leads.
Roberts Ernests Levics, chief executive officer and founder of Spotwise.

Spotwise is moving at an incredible pace.Their ability to translate deep domain expertise into a platform that delivers immediate, measurable ROI is exactly what this industry needs.
Kristaps Prusis, founding partner at Outlast Fund.

The move comes as broadcast media organisations face mounting pressure to reduce manual workflows and accelerate advertising sales cycles. It’s unclear whether Spotwise has secured revenue contracts, rather than pilot deployments, with any of the European broadcast groups it referenced. The company did not disclose specific client names in the release.

500 Global, one of the round’s co-investors, manages a portfolio spanning more than 80 countries and has backed over 5,000 companies since its founding. BADideas.fund focuses on early-stage technology ventures. Neither firm issued a separate statement at the time of publication.

Spotwise is registered as Spotwise SIA under Latvian corporate law. The company said it is headquartered in Riga. Labs of Latvia, a platform tracking Latvian technology ventures. Television and podcast monitoring capabilities are listed as in development.

Disclaimer: This reporting is based on publicly available reports, including official press releases from Spotwise.Nervnow has not independently verified the claims.

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