{"id":5618,"date":"2026-03-31T16:18:43","date_gmt":"2026-03-31T10:48:43","guid":{"rendered":"https:\/\/nervnow.com\/?p=5618"},"modified":"2026-03-31T16:18:44","modified_gmt":"2026-03-31T10:48:44","slug":"noidas-proho-raises-1m-pre-seed-to-build-ai-pricing-resale-model","status":"publish","type":"post","link":"https:\/\/nervnow.com\/ro\/noidas-proho-raises-1m-pre-seed-to-build-ai-pricing-resale-model\/","title":{"rendered":"Noida\u2019s Proho Raises $1M Pre-Seed to Build AI Pricing, Resale Model"},"content":{"rendered":"

The startup uses unit-level AI valuation models to reduce pricing and execution uncertainty in residential resale transactions, a segment of India’s $60 billion annual property market that has historically been opaque and slow.<\/strong><\/em><\/p>\n\n\n\n

Proho, a Noida-based proptech startup, has raised $1 million in a pre-seed funding round, with participation from angel investor Bharath Vivek Chandhok and other backers. <\/p>\n\n\n\n

The company operates a guaranteed home resale platform that uses AI-driven, unit-level valuation models to assess pricing dynamics within specific micro-markets, combining that intelligence with buyer matching and refurbishment coordination to bring residential resale transactions to close.<\/p>\n\n\n\n

The platform’s core proposition addresses a structural problem in India’s residential resale market: sellers struggle to determine realistic pricing and expected timelines, while buyers face uncertainty around verification and transaction reliability. <\/p>\n\n\n\n

ALSO READ: EPG Secures Over $100M for AI Data Center Growth<\/a><\/strong><\/p>\n\n\n\n

Proho analyses historical transactions, live market signals, and buyer engagement data at a micro-market level to generate pricing recommendations, then executes against those recommendations through a distribution system that includes property preparation and buyer qualification. <\/p>\n\n\n\n

The company claims some of the fastest home sale turnaround times in its target micro-markets in Noida, with strong unit economics maintained alongside growth.<\/p>\n\n\n\n

Proho was co-founded by Saurav Suman, Alaukik Kumar, and Shalin Gandhi. Suman, an IIT Bombay alumnus, previously co-founded Pocket52, an online poker network, which was acquired by Gameskraft. His transition into real estate came through his own experience as a residential property investor, where friction in resale transactions prompted the founding of Proho. <\/p>\n\n\n\n

ALSO READ: Gnani.ai Raises \u20b968 Cr as Investors Bet Big on Voice AI Growth<\/a><\/strong><\/p>\n\n\n\n

Kumar, also an IIT Bombay alumnus, has held product roles at Bewakoof, Pocket52, and PDI in the US. Gandhi brings a decade of technology leadership across Pocket52, Gameskraft, and Yubi (formerly Spocto).<\/p>\n\n\n\n

The $1 million will be deployed toward strengthening the company’s valuation and pricing models, expanding distribution capabilities, and replicating its resale model across additional micro-markets beyond Noida.<\/p>\n\n\n\n

Source: Proho official press release via PR Newswire, March 31, 2026. The $60 billion market size figure is as cited by the company in the press release.<\/em>

MORE ON AI STARTUPS & FUNDINGS
Spotwise Raises $450K to Grow Its AI Sales Platform<\/a>
CorridorIQ and Bonaventure Partner to Deploy AI Across $2.8B Portfolio<\/a>
Mistral Secures $830 Million in Debt Financing for AI Infrastructure<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Proho, a Noida-based proptech startup, has raised $1 million in a pre-seed funding round, with participation from angel investor Bharath Vivek Chandhok and other backers.<\/p>","protected":false},"author":2,"featured_media":5619,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[101,94],"tags":[84,392],"class_list":["post-5618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-funding-startups","category-news","tag-just-in","tag-proho"],"blocksy_meta":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/nervnow.com\/ro\/wp-json\/wp\/v2\/posts\/5618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nervnow.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nervnow.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nervnow.com\/ro\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/nervnow.com\/ro\/wp-json\/wp\/v2\/comments?post=5618"}],"version-history":[{"count":1,"href":"https:\/\/nervnow.com\/ro\/wp-json\/wp\/v2\/posts\/5618\/revisions"}],"predecessor-version":[{"id":5620,"href":"https:\/\/nervnow.com\/ro\/wp-json\/wp\/v2\/posts\/5618\/revisions\/5620"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nervnow.com\/ro\/wp-json\/wp\/v2\/media\/5619"}],"wp:attachment":[{"href":"https:\/\/nervnow.com\/ro\/wp-json\/wp\/v2\/media?parent=5618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nervnow.com\/ro\/wp-json\/wp\/v2\/categories?post=5618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nervnow.com\/ro\/wp-json\/wp\/v2\/tags?post=5618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}