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ByNN Desk
India Partners With Google, YouTube to Train 15,000 Creators and Media Professionals in AI
The Ministry of Information and Broadcasting launched the National AI Skilling Initiative on March 23, in partnership with Google and YouTube.
The Ministry of Information and Broadcasting launched the National AI Skilling Initiative on March 23, positioning it as a structured talent pipeline for India’s animation, VFX, gaming, and media-tech workforce.
The Ministry of Information and Broadcasting launched the National AI Skilling Initiative on March 23, in partnership with Google and YouTube, to train 15,000 participants from the creative and media sectors at no cost. The program will be implemented through the Indian Institute of Creative Technologies (IICT) and targets talent across animation, visual effects, gaming, comics, and media technology. Union Minister Ashwini Vaishnaw announced the initiative as part of a broader push to build AI capability within India’s creative economy.
The program runs in two phases. Phase I, from March 23 to June 30, 2026, covers foundational AI learning delivered through Google Career Certificates and Google Cloud generative AI learning paths. Courses include AI Essentials, Prompting Essentials, Introduction to Generative AI, and the Generative AI Leader Path. Completion of Phase I is mandatory to advance. Phase II runs from July to December 2026 and shifts to advanced, project-based specialisation for the creative industry, with modules on storytelling, YouTube best practices, and hands-on training using AI tools including Gemini 3, Nano Banana, Veo, and Vertex AI. Training will be conducted across major cities in India.
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The National AI Skilling Initiative was one of three announcements made by the ministry on March 23. The second was MyWAVES, a citizen creator feature within the WAVES OTT platform that will allow users to create, upload, and share short videos, vertical videos, and episodic series in a multilingual interface, and participate in national initiatives such as the Create in India Challenge. The third was the rollout of television sets with built-in satellite tuners and an Advanced Electronic Programme Guide, allowing direct access to DD Free Dish channels without a separate set-top box.
The AI skilling program builds on an earlier Create with AI initiative announced by IICT and YouTube, and marks a more formal state-backed effort to integrate AI literacy into India’s media and entertainment workforce. IICT will oversee design, outreach, and execution throughout both phases.
Disclaimer: This news is based on information released by Government of India. NervNow has not independently verified the claims.
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