Amagi Launches Newspulse AI Platform for Automated Newsroom Content

Citing a shift in news consumption that threatens traditional broadcasters, cloud media company Amagi has built an agentic AI system that converts live broadcasts into social-ready clips within minutes, targeting audiences aged 18 to 29 who now get their news primarily through digital platforms

Amagi Media Labs Limited launched Newspulse on April 7, a platform that scans live news broadcasts and video-on-demand libraries in real time, identifies individual story segments, and converts them into publish-ready clips, vertical videos, and news bulletins for digital channels. 

The company filed a regulatory disclosure under Regulation 30 of the Securities and Exchange Board of India (SEBI) Listing Obligations and Disclosure Requirements Regulations, 2015, disclosing the launch. General availability is scheduled for June 2026; Newspulse is currently in limited testing with select newsroom partners. 

The launch addresses a documented shift in news consumption. According to the Pew Research Center, 93% of adults aged 18 to 29 access news via digital devices, and 76% rely directly on social media for news. Amagi said most newsrooms currently use fragmented, multi-vendor workflows to repurpose broadcast content, a process that raises costs and strains the editorial staff.

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Newspulse handles the full pipeline without requiring an editor to touch the timeline. When a story segment is detected, the platform’s AI dynamically tracks on-screen subjects, lower-thirds, and graphics, then reframes the footage into four aspect ratios: 16:9, 9:16, 4:5, and 1:1. It generates platform-specific captions and post copy, then publishes directly to a newsroom’s digital endpoints. The platform also sequences individual clips into news bulletins of varying lengths. Human-in-the-loop checkpoints are available for editorial review before publication. 

Editorial control sits at the center of the platform’s design. Newsrooms configure brand voice, style rules, and content priorities, including weighting toward specific regions or topics, and the AI operates within those parameters. Amagi positions this policy-driven architecture as the feature most likely to overcome broadcaster hesitation about automation.

The newsroom’s historical hesitation around AI has centered entirely on the fear of losing editorial control and brand integrity.
Srividhya Srinivasan, co-founder and chief technology officer at Amagi.

Newspulse is one of several AI products Amagi has introduced in recent months. In March 2026, the company launched an AI Artwork Engine to automate creative resizing for streaming platforms. The company also reported 30% revenue growth and more than 10 times growth in adjusted earnings before interest, taxes, depreciation, and amortization for the nine months ending in the third quarter of fiscal year 2026. Amagi Media Labs Limited was listed on the BSE and the National Stock Exchange of India (NSE) on January 21, 2026. 

Founded in 2008, Amagi provides a cloud-native software-as-a-service platform for the global media and entertainment industry, managing more than 9,000 channel deliveries across 300 distributors in 40+ countries. 

Disclaimer: This report is based on publicly available reports, including official press releases from Amagi. Nervnow has not independently verified the claims.

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