AI Credit Startup Oolka Raises $14M Series A Led by Accel

With the fresh funding, Oolka plans to deepen its AI capabilities and expand across financial services, building on its early traction in consumer credit.

Oolka, a Bengaluru-based startup building AI agents for consumer credit, said it has closed a $14 million Series A round led by Accel, with participation from existing backers Lightspeed and Z47. Meesho co-founders Vidit Aatrey and Sanjeev Barnwal joined the round in a personal capacity. 

The company, founded in 2024 by Utkrishta Kumar, has built an AI agent system that guides users through credit diagnosis and resolution, with plans to expand into a broader financial operating system for Indian consumers. 

Financial services in India have been transaction-led for too long, leaving consumers to figure things out on their own. We are flipping that model. Oolka is building AI agents that help users manage their financial life and take actions based on their context.
Utkrishta Kumar, Founder & CEO, Oolka.

Oolka said it will deploy the fresh capital to scale its AI engineering team, deepen agentic capabilities beyond credit, and expand partnerships with banks and non-banking financial companies. The company has established live integrations with lenders, including IDFC FIRST Bank, DMI Finance, L&T Finance, DSP Finance, and InCred. 

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The company said it has crossed $2.5 million in annual recurring revenue and serves more than 6 million registered users. It’s unclear whether those figures have been independently audited. 

Sarthak Singh, an investor at Accel, said Oolka is building what he described as the country’s first intelligent financial companion, one designed to evolve from credit health to broader advisory services for consumers who have not previously had access to such services.

 AI is fundamentally reshaping access to financial expertise, and we believe this shift will be most profound in India.
Sarthak Singh, Investor, Accel.

Harsha Kumar, partner at Lightspeed, said India has built a strong credit infrastructure, but that most consumers are still navigating it without practical guidance. “Oolka helps close that gap by giving borrowers real, practical guidance instead of just static information,” Kumar said. 

The move comes as India’s credit market is expanding rapidly. Over 420 million Indians now have a credit history, and credit awareness is rising rapidly. Oolka aims to shift consumer finance from passive monitoring to active, AI-driven financial management. 

Anish Patil, investor at Z47, said the platform puts users in control of credit decisions and delivers contextual outcomes at accessible price points. 

Separately, the round’s angel participants add consumer-facing credibility: Aatrey and Barnwal built Meesho into one of India’s largest social commerce platforms before stepping back from day-to-day operations. Their personal backing signals confidence in Oolka’s distribution potential in value-driven consumer segments.

Disclaimer: This news is based on publicly available information. NervNow has not independently verified any claims.

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