About NervNow

NervNow is an independent publication covering artificial intelligence as it actually functions in the world: the tools people use, the systems institutions deploy, the markets that form around new capabilities, and the policy responses that follow. We report on AI without the hype cycle, examining what works, what fails, and what the evidence shows about impact.

Our Approach

Most AI coverage falls into predictable categories: promotional material from companies, technical documentation for engineers, or commentary oscillating between utopian and catastrophic predictions. NervNow operates in the space between these extremes, treating artificial intelligence as a subject that deserves the same rigorous reporting applied to other consequential technologies.

We cover the AI tools reshaping how people work, the systems organizations build or buy, and the economic and institutional changes that follow deployment. Our reporting asks straightforward questions: Does this tool perform as claimed? What happens when companies actually implement these systems? Who benefits from adoption and who bears the costs? What does the evidence show about productivity, displacement, or competitive advantage?

We write for readers who need accurate information about what is happening now, not speculation about what might happen eventually. This includes business leaders evaluating AI tools, policymakers writing regulations, investors assessing companies, researchers studying impacts, and professionals navigating a changing landscape.

Who We Write For

Our readers include business leaders implementing AI systems, policymakers writing regulations, investors evaluating companies, researchers studying societal impacts, and anyone seeking substantive analysis rather than hype or fearmongering. We assume our audience is intelligent, busy, and skeptical of both utopian and dystopian narratives.

Editorial Direction

NervNow emerged from the observation that most AI coverage falls into predictable categories: technical explainers for engineers, promotional material from companies, or alarm-focused commentary. We saw space for reporting that treats the subject with appropriate seriousness while remaining accessible to non-specialists.

Our coverage prioritizes institutional decisions over individual personalities, economic analysis over technological speculation, and documented change over predicted futures. We report on what organizations are actually doing with AI systems, how markets respond to new capabilities, and what evidence exists about real-world impacts.

Structure and Independence

The publication operates as an editorial project with a small team of writers and editors who have covered artificial intelligence, technology, economics, cybersecurity, policy, and more for established news organizations and top consultancies. We maintain editorial independence through a sustainable business model that does not depend on AI industry funding or advertising from companies we cover.

We publish original reporting, analysis, and occasional commissioned work from outside contributors who meet our editorial standards. All content undergoes editing to ensure accuracy, clarity, and adherence to our style and approach.

Contact

For story tips, corrections, or general inquiries: editorial@nervnow.com
For business & ads: business@nervnow.com