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Customer Experience After AI: A Field Report
Seven CX leaders on what AI actually changed for customers, where it still fails, and what to fix first. A field report from India's top CX minds.
Why AI Disclosure Becomes a Brand Advantage?
NervNow · AdvertisingOp-Ed AI AI AI AI AI · AI in advertising Why AI Disclosure Is Becoming a Brand Advantage India’s advertising standards body has proposed a tiered system for labeling AI-generated content. The draft lands as feeds fill…
Entropik’s Lava Kumar on How Emotion AI Reads What Consumers Will Not Say
Entropik founder and CEO Lava Kumar talks to NervNow about multimodal emotion AI, where predictive testing breaks down, building for Indian consumers, and the line between reading a customer and watching them.
Enhancement Does Not Fix a Weak Foundation: Dilpreet Singh, ITC Hotels, on AI & Loyalty
Dilpreet Singh of ITC Hotels explains where AI truly fits in loyalty and CRM, why most Indian enterprises are still not data-ready, and how hospitality brands can use AI to enhance personalization without losing emotional connection.
Ex-Ogilvy, JWT Leaders Launch Wibe Algo to Build AI-Led Growth Systems
Founded by industry veterans, Wibe Algo is introducing a growth architecture model that integrates strategy, technology, AI-led intelligence, and execution into a unified, revenue-focused system.
ByNN Desk
Why Are CXOs Spending More on AI and Losing Customer Confidence? CXOs Answer
Seven senior leaders from healthcare, hospitality, insurance, real estate, B2B workspace, retail media, and MarTech sat with NervNow to answer one uncomfortable question: if AI is making everything faster, why is customer confidence going the other direction?
AI Education Emerges as New Powerhouse in Creator Economy, Report Finds
AI brands are now bypassing traditional influencers in favor of technical translators who can demonstrate real-world utility, driving higher conversion rates and restructuring the B2B marketing landscape.
- ByNN Desk
Are AI Chatbots Actually Improving Customer Experience, or Just Cutting Costs?
Companies have been deploying AI chatbots at scale on the promise of faster resolution, lower costs, and satisfied customers. The evidence is more complicated than the headlines suggest, and a growing number of enterprises are learning that the hard way.
Without System Maturity, AI Remains Just a Tool: Hector’s Meher Patel on What Brands Keep Getting Wrong
Patel has spent years watching brands spend money at performance marketing dashboards that tell them what already happened. During a conversation with NervNow, the Hector founder makes the case that most brands are not ready for AI, and explains what readiness actually looks like.
Founder Warns of AI Shift in Marketing After Claude “Killed” Her Startup
A San Francisco founder says new Claude and Manus features disrupted her AI ad startup, highlighting how fast generative AI platforms are reshaping entire software categories.
- ByNN Desk
