Noida’s Proho Raises $1M Pre-Seed to Build AI Pricing, Resale Model

The startup uses unit-level AI valuation models to reduce pricing and execution uncertainty in residential resale transactions, a segment of India’s $60 billion annual property market that has historically been opaque and slow.

Proho, a Noida-based proptech startup, has raised $1 million in a pre-seed funding round, with participation from angel investor Bharath Vivek Chandhok and other backers.

The company operates a guaranteed home resale platform that uses AI-driven, unit-level valuation models to assess pricing dynamics within specific micro-markets, combining that intelligence with buyer matching and refurbishment coordination to bring residential resale transactions to close.

The platform’s core proposition addresses a structural problem in India’s residential resale market: sellers struggle to determine realistic pricing and expected timelines, while buyers face uncertainty around verification and transaction reliability.

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Proho analyses historical transactions, live market signals, and buyer engagement data at a micro-market level to generate pricing recommendations, then executes against those recommendations through a distribution system that includes property preparation and buyer qualification.

The company claims some of the fastest home sale turnaround times in its target micro-markets in Noida, with strong unit economics maintained alongside growth.

Proho was co-founded by Saurav Suman, Alaukik Kumar, and Shalin Gandhi. Suman, an IIT Bombay alumnus, previously co-founded Pocket52, an online poker network, which was acquired by Gameskraft. His transition into real estate came through his own experience as a residential property investor, where friction in resale transactions prompted the founding of Proho.

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Kumar, also an IIT Bombay alumnus, has held product roles at Bewakoof, Pocket52, and PDI in the US. Gandhi brings a decade of technology leadership across Pocket52, Gameskraft, and Yubi (formerly Spocto).

The $1 million will be deployed toward strengthening the company’s valuation and pricing models, expanding distribution capabilities, and replicating its resale model across additional micro-markets beyond Noida.

Source: Proho official press release via PR Newswire, March 31, 2026. The $60 billion market size figure is as cited by the company in the press release.

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