Startek and CCI Global Unite to Build Better AI-Powered Services

Startek and CCI Global have officially merged, creating a customer service company with 50,000 employees, 55 centers, and operations in 22 countries.

Startek, a digital-first global customer experience (CX) solutions provider, has announced the successful completion of its merger with CCI Global. As a result, the two companies have formed a new industry leader built around a singular vision delivering human-centric, AI-led customer experience at scale.

Furthermore, this development marks a defining moment not only for both organisations, but also for the broader customer experience industry worldwide.

The unified organisation now brings together over 50,000 associates, serving leading global enterprises across sectors such as BFSI, Retail, Healthcare, E-commerce, and Telecom. Moreover, with 55 delivery centers spread across 22 countries, the expanded group is well-positioned to provide seamless, high-quality CX across a diversified network spanning the Americas, Asia-Pacific, Europe, and Africa.

In other words, clients across industries will now benefit from a truly global delivery infrastructure backed by deep sectoral expertise.

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Rather than replacing human workers with automation, the merged entity is charting a different path. The integration of Startek’s digital heritage with CCI Global’s operational framework creates a powerful foundation for Human Augmented AI blending agentic AI capabilities with a high-EQ global workforce to deliver sophisticated automation that strengthens human connections rather than replacing them.

Consequently, this approach ensures that even complex customer needs are handled through solutions that are both cost-effective and empathetic, a balance that traditional BPO models have long struggled to achieve.

By merging Startek’s digital heritage with CCI’s operational excellence, we aren’t just scaling. We are redefining the CX category. We are moving beyond the traditional BPO model to lead a new era of Human Augmented AI, where technology empowers our associates to focus on the emotional intelligence that drives true customer loyalty.
Bharat Rao, Global CEO of Startek

Our success has always been rooted in our people. By joining forces with Startek, we are providing our 50,000 associates with the most advanced AI tools in the industry, ensuring that every interaction, whether in Africa, Europe, Asia or the Americas, is defined by both technical precision and human ingenuity.
Martin Roe, CEO of CCI Global

Notably, the two organisations are not waiting to begin the transition. Startek’s proprietary data analytics platform is already being integrated with CCI’s best-in-class operating frameworks. This combined roadmap is expected to deliver immediate improvements in predictive insights, reduced digital friction, and measurable gains in agent productivity through real-time AI coaching.

Startek is a global leader in customer experience management, delivering comprehensive digital transformation and CX solutions. With over 35 years of expertise, the company operates in 14 countries with a team of 38,000-plus associates.

Meanwhile, CCI Global is Africa’s largest pioneer in business process outsourcing, with two decades of experience and a team of 17,000-plus employees. CCI supports clients across the United Kingdom, United States, Australia, Canada, New Zealand, and beyond, and has positively impacted over 350,000 lives through job creation.