Channel Factory Introduces AI Content Quality Detection System

According to Channel factory, the new feature aims to help brands identify low-quality AI-generated content before ad spend is deployed

Channel Factory has launched an AI content quality detection system designed to identify low-quality AI-generated material before advertising is placed alongside it.

The company said the system classifies content across multiple categories, ranging from mass-produced AI-generated material to fully human-created content, while also identifying varying levels of AI-assisted content.

According to Channel Factory, the technology operates before ad placements are made and analyses channels, videos and creative assets across more than 50 languages.

The company said the system is intended to give brands more control over advertising placements instead of treating all AI-generated content as unsuitable for campaigns.

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Unlike binary AI detection tools that label content as either AI-generated or not, the system assigns confidence scores based on signals associated with low-quality or automated content patterns, the company said.

“The industry has been asking the wrong question. It was never ‘is this AI-generated or human-made?’ but whether the content is built to serve an audience or simply exploit platform monetisation systems,” said Kartik Mehta, chief business officer and head of Asia at Channel Factory.

Channel Factory said the system is supported by a human validation process that uses manually reviewed datasets to train and calibrate the detection model.

The feature will be available globally across the company’s advertising suitability and contextual targeting tools used on platforms including YouTube, connected TV, Meta and TikTok.

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