Kopa.ai Raises €2M to Free E-Commerce Teams Buried in Busywork

Kopa.ai says its AI agents act on a merchant’s store directly rather than just reporting on it, and reached €1 million in ARR within six months of launch.

Kopa.ai, a Lithuanian startup, has raised €2 million in seed funding to build AI agents that run e-commerce operations. XTX Ventures and Practica Capital co-led the round. Etan Ilfeld, a London-based entrepreneur and Remagine Ventures partner, joined as an angel investor.

The Vilnius-based company sees the problem as operational, not competitive. Online brands often stall because their teams are stretched too thin. Staff juggle campaign management, creative testing, budgeting, analytics and inventory. A sprawl of disconnected tools adds work faster than anyone can hire. XTX Ventures is the venture arm of trading firm XTX Markets. Practica Capital is a Baltic investor with more than €130 million under management and past bets that include TransferGo and Eneba.

Kopa is not another dashboard or plug-in. It connects straight to a merchant’s store and back-end tools. From there, it tracks products, campaigns, customers, budgets, inventory and site performance. The agents read the intent behind a goal, decide what to do, then act. They launch campaigns, shift budgets, produce creative and update storefronts. Most of this runs with little manual setup or oversight. The system also feeds results back into itself to improve later decisions.

Operators built the company, not software-first founders. Co-founders Donatas Benaitis and Vytautas Krutulis spent more than a decade building direct-to-consumer brands. Their team launched over 100 of them. The company puts their combined annual revenue at $300 million to $400 million.

“Most e-commerce businesses could grow far faster if operational complexity wasn’t holding them back,” Benaitis said. He wants the product to feel like handing work to a trusted expert who understands the brief and delivers.

Kopa went live in December 2025. According to Tech Funding News, it reached €1 million in annual recurring revenue about six months later. It now serves more than 2,000 customers across Europe. Total ARR across the founders’ wider business group reportedly tops $2 million.

The market is crowded and moving fast. Shopify keeps building AI into core merchant workflows. Triple Whale and Northbeam focus on analytics and attribution. Tools like Jasper and Klaviyo handle copy and customer messaging. Recent rounds in agentic e-commerce have been far larger, which shows how much money is pouring in. Kopa bets on breadth instead. Its agents are meant to grasp how the parts of a store connect and act across the whole operation, not inside one function.

Kopa will use the money to strengthen its AI, grow its engineering team and expand across Europe. Over time, the company argues the technology could let very small teams, or even solo founders, run stores that once needed full departments.

The premise is appealing, and the early traction is real. But autonomy is the hard part. Handing budget decisions and live storefront changes to agents takes trust, and that trust takes time to earn. The category is also filling up with well-funded rivals making similar promises. Whether Kopa’s operator background and full-stack approach become a durable edge is the test ahead.

Disclaimer: Reporting is based on coverage by Tech Funding News and EU-Startups; figures and company details are accurate as of the time of publication and may be subject to change.

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